Case study

Western Technical College

People needed a better picture of how Western could change their lives and communities.

Vendi’s comprehensive campaign sharpened the focus for new inspiration and closer consideration.

Services provided

Brand
Creative
Digital
Marketing
Media
Photography & videography
Research
Strategy
Web

Vendi jumped in to help Western uncover and tell a stronger story

Western Technical College in La Crosse, Wisconsin provides students across 13 counties with top-quality technical education. Impactful programs, expert instructors and the newest technology make Western an educational leader.

Western sought an equally adept, advanced marketing and advertising partner to boost its awareness and enrollment. They found that partner in Vendi.

A local college advertising agency committed to client goals

Western selected Vendi for its extensive experience and proven success. As an established higher ed marketing agency in La Crosse, we had existing insight into Western’s overall excellence.

A strategic, comprehensive recruitment campaign

Vendi developed an award-winning campaign and communication strategies that included outdoor, digital and television. We also developed internal web resources for Western and designed its multi-award-winning website focused on recruitment. Project highlights included:

Research into media and online behaviors of graduating high-school students and adult learners
Thorough competitive analysis
New red box theme became an instantly recognizable brand device
Content strategy that transformed the recruiting experience
Custom website development using a variety of Drupal modules
Landing page templates to support programs, events and more
Usability testing with key audiences, and results-based website refinements
Videography and photography that brought life and engagement to the the digital campaign

Vendi is honored to help Western increase its market presence and enrollment while reinforcing the value of its technical education.